Pay Per Click Campaigns for Medical Practice Websites
Pay per click advertising (PPC) or Adwords as Google refers to them as are basically a paid search campaign in which your practice can participate in to attract new customers. You can set your budget on how much you want to spend daily and also set your target audience that you want to attract. Pay per click advertising, in short, is an advertising model whereby advertisers only pay when their ad is clicked. Given the competitive state of web advertising, utilizing PPC ads is a skill that many practices can afford to ignore. Not using PPC can actually be a threat to your practice if web searchers are seeing ads from your competitors but none from you.
What are pay per click advertisements and When are they recommended for your medical website?
Pay per click advertisements are listings or ads placed at the top of Google and on the side of the Google natural rankings. They can be seen in the red box area in the example below. The order of placement in the ads section is determined by the amount bid for the ad. You set the daily limit on how much you want to spend per day and are NOT charged unless a customer clicks on your ad.
At Website Physician we can guide you on your way to a successful PPC campaign so that you can maximize your return on investment. This includes helping you choose the keywords that will give you the most "bang for your buck", help you define who and where your target audience lies and most importantly, determine your budget and if a PPC will actually benefit your practice
To find out more information about a pay per click campaign for your medical website and to have a free evaluation of your website placement, call us at 513-759-4932 or simply click here to fill out our online form.